Luke chose to redesign the Gommino. “...to respectfully rework such an intrinsic part of the Tod’s DNA was a really delicate challenge”. He did this by analysing the way the shoe is worn in the present day. His conclusion: It was a ubiquitous leisure sneaker rather than a driving shoe. So he set on his mission to attempt a new sole (and therein brand identity) that more reflected how the Tod’s client of today interacts with its core product.
MENTOR: GERT JONKERS
Editor in chief and publisher of Fantastic Man,
and associate editor and publisher of The Gentlewoman
Inspired by his father’s passion for classic cars of the 60’s, the work was immediately influenced by Tod’s heritage of travel and automotive culture. “Most directly, it led me to examine the classics of 60’s and 70’s Italian car design, pulling colour palettes from modernist leather interiors, and references for luggage silhouettes from Ferrari tool kits.”